Typography Essentials by Ina Saltz

Author:Ina Saltz
Language: eng
Format: epub
Publisher: Rockport Publishers
Published: 2019-03-05T16:00:00+00:00

Old style numbers and groups of capitals can disrupt the consistent typographic color of a body of text. By reducing their point size slightly, consistent color can be restored.

49 Using the right type

FINDING THE RIGHT TYPE is just as important as finding the right soul mate. Every project embodies a spirit, and choosing the right type for the project will amplify and clarify its spirit as well as its message. Depending on the design challenge, there may be more than one or even many “right” choices. Understanding what is to be communicated and to whom should help to navigate the vast universe of available typefaces.

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